Strategy Matrix – S.W.O.T. Application

S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities, Threats) is the classic, ubiquitous environmental scanning tool that is part of most strategic planning processes. While its proponents point out the value of this early identification of issues, critics often point out the techniques weaknesses with calls for its elimination – or frequent calls for improvements to the technique. In this article, an alternative to traditional S.W.O.T., based on the Strategy Matrix is demonstrated.